Among many other, and occasionally much darker, trends that exist in Fantano’s comment section, there is also a surplus of lighthearted nicknaming and inside jokes: Fans endearingly call Fantano “ melon,” referring to his famously bald head, and comment on the subtle but meaningful Easter eggs-including Fantano’s choice of flannel shirt, which he uses to foreshadow his thoughts on a record. A casual scroll-through can leave an unfamiliar viewer feeling like they have just opened a forbidden door. Sarcasm, esoteric references, and callbacks to his channel history litter the comment sections. Fantano navigates his reviews quickly, bouncing from detail to detail while unpacking the core elements of each record, generating an atmosphere of controlled mayhem that builds towards a decisive conclusion.įantano’s channel has become a breeding ground for some of the most inexplicable interactions on the internet-the “you had to be there…for the last five years” type of stuff. His other video segments include his first-time listens and reactions to individual tracks, the interactive “Let’s Argue” and “Reading Your Comments” bits, and a number of weekly and yearly round-ups summarizing and celebrating recent releases in the music world. He reviews albums almost daily, providing unfiltered criticism and, on occasion, enthusiastic praise. Fantano himself, now at the helm of a two-channel empire, has become a cornerstone of internet music culture. Since that fateful day in 2012, only a handful of records have tasted the glory of a Fantano 10. Fantano’s YouTube channel, “ theneedledrop,” with its classic jargony, essay-like approach to album reviews, handed Death Grips the elusive 10/10 rating-the first to ever receive the honour in the then-three-year-old channel’s history. The aggressive, experimental ethos of Death Grips’ LP was powerful enough to inspire change in tastes among fans and creators alike, but internet music enthusiast and notorious critic Anthony Fantano was a catalyst for the move toward the popularization of such experimental hip hop. When Sacramento-based hip hop collective Death Grips released their debut studio album The Money Store in 2012, the culture of music consumption began to shift.
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